Apple Filming HTC Magic Leap 
ARPost
NOVEMBER 10, 2022
Given the investment in this virtual space by companies including Meta, HTC, ByteDance’s Pico, and soon… Apple with their anticipated headset likely to be announced in 2023 , the AR/VR market is a major player in the music industry, even spawning the “Best Metaverse Performance” category in the 2022 MTV VMAs. Music and… Miniature Golf?
XR Today - Mixed Reality tag
FEBRUARY 16, 2024
February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.
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VRScout
SEPTEMBER 8, 2018
After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films.
TechCrunch VR
APRIL 3, 2023
As free promotion for hardware startups go, one would be hard pressed to point to something better than a $175 million Spielberg film. “It The move is especially interesting in light of the relatively recent shift toward enterprise customers that’s been explored by Meta, Magic Leap and HTC. It was actually Warner Bros.
The Ghost Howls
OCTOBER 19, 2020
It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor.
XR Today - Mixed Reality tag
JUNE 13, 2023
Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.
TechCrunch VR
MAY 31, 2023
VR also dominated the pop culture, featuring prominently in films like “Johnny Mnemonic,” “Lawnmower Man” and “Virtuosity.” It’s easy to see how, in the early 1960s, such a system could be viewed as a logical next step beyond the film and television of the day.
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