Apple Exercises Microsoft Oculus 
AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.
AR Insider
SEPTEMBER 26, 2019
So predicting AR’s trajectory becomes an exercise in “ following the money.” For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.
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AR Insider
OCTOBER 1, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.
AR Insider
JANUARY 24, 2020
AR Insider’s ongoing coverage of The AR Show episodes is an exercise in deconstructing and synthesizing the musings of spatial computing’s top minds. This “ follow the money ” exercise is a key AR confidence signal. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.”
The Ghost Howls
APRIL 22, 2023
I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Fitness+ : will let users exercise while watching an instructor in VR. Apple’s products are very popular among content creators (e.g. Let me explain to you why. The seamless transition iPhone X.
Hypergrid Business
FEBRUARY 28, 2020
Examples are HTC Vive, Oculus Rift, Cardboard and other that are now very popular VR platforms for building experiences. WebVR is also becoming a formidable force for those who love HTC Vive, Oculus Rift or Google Cardboard, in a web browser. This brings the point home about the need to learn how to develop content on other platforms.
ARVR
JANUARY 6, 2023
Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Microsoft Hololens is a key player in the MR market. ARKit — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices.
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