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Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Road to VR

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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VR Meetings: Platforms, Best Practices and Tips

XR Today - Virtual Reality

Nowadays, almost every virtual reality headset supports some form of immersive collaboration app, whether it’s Microsoft Teams and Zoom on the Apple Vision Pro or Horizon Workrooms on the Meta Quest. The comprehensive VR platform supports virtual reality conferences, gaming, and training sessions.

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Apple Revives AR Smart Glasses Push with New Patent

XR Today - Augmented Reality tag

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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Does AR Really Boost eCommerce Conversions?

AR Insider

Though this AR advantage is oft-cited, data points to validate it are spread out among case studies, pitch decks and conference presentations. So we’ll do a similar exercise for return rates in the next Data Dive. We’ll be back in the next Data Dive installment for a similar exercise around AR commerce return rates. .

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The Ghost Howls’s VR Week Peek (2019.10.14): Asgard’s Wrath redefines VR gaming, Apple glasses may launch in Q2 2020 and much more!

The Ghost Howls

It’s a crazy period for me: I’m going to depart soon for China to showcase our game at the WCVRI in Nanchang and so I’m crazy busy finalizing the demo for the exhibition and at the same time arranging the talks that I’m having there and at the View Conference soon after. Apple AR glasses may come in early 2020. Other relevant news.

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Is Facebook Building a ‘Social Layer’ For the Spatial Web?

AR Insider

So predicting AR’s trajectory becomes an exercise in “ following the money.” For Apple, AR’s job is to sell more hardware. We’ve been toying with this “ follow the money ” exercise for a while, but it gained steam at yesterday’s OC6 keynote. The Social Layer. Integrated Systems.

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The other DWI: Driving while immersed

TechCrunch VR

At a March ethics conference I attended, we were told that the entire team at Niantic, the company that makes Pokémon GO, charged with safety was only five people. I once gave a talk to about half of their C-suite and went through a thought exercise to make them see the urgency of driving while immersed. VR is still in its infancy.