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8 Augmented Reality Trends in 2021

ARPost

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. Top 8 AR Trends. It is worth exploring the different trends that are surging in the augmented reality market. Below are the top 8 AR trends: 1.

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AR’s Latest Conquest: Your Shoes

AR Insider

Amazon recently dove into AR shoe try-ons and now Google has joined the mix. Is there a trend forming? One product category in particular is beginning to gain traction in AR shopping: shoes. We examine drivers & dynamics. This post appeared first on AR Insider.

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Who’s Waging the Wearables Wars? Part I: Amazon

AR Insider

We’ll start this Wearables Wars series by looking at Amazon. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods. It’s a sort of loss leader in the same way Gmail, Google Voice, and several other Google products are an ecosystem play that drives search.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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The AR Space Race, Part VI: Amazon

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Amazon. Amazon inserted itself in this flow to drive transactions from visual searches.

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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” This is the theme of our new series, Location Wars , where we’ll break down who’s doing what… starting with Google.

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6 AR trends to watch in 2020

ARVR

In this article I’ll describe the 6 most important AR trends to watch in 2020. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Trend 1: Mobile AR Since 2017, mobile AR has grown immensely. Apple and Google played big roles in this.

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