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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

Xreal has a storied history of developing immersive media solutions, with the firm’s Air and Light products being commonly touted as entertainment solutions. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

Yes, it is less than the 5% of Unreal, but until yesterday we only paid per seat, not both per seat and per revenue sharing. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. of our revenues with Unity. And this 2.5%

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Assembling a Billion Polygons in Real-Time, with Epic Games' Marc Petit

XR for Business Podcast

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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Assembling a Billion Polygons in Real-Time, with Epic Games' Marc Petit

XR for Business Podcast

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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The XR Week Peek (2021.12.13): Horizon Worlds is now in open beta, Among Us VR is coming, and more!

The Ghost Howls

But apart from the hardware, what Apple is doing on the software side may also be intriguing: a new job listing from the company has been published to look for an “AR/VR Frameworks Engineer” that should have the role of “developing an entirely new application paradigm”. Epic Games releases Matrix Resurrections tie-in experience. Learn more.

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