The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

Apple 512

Apple Oculus China Magic Leap 512

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Literally everyone in the industry other than Magic Leap and Apple uses Qualcomm’s spatial computing tech stack). The problem with reacting to Apple.

AR 62

AR Augmented Reality Magic Leap Immersion 62

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). This is one of the weirdest rag-doll experiments in Unity. More info Buy it now! Learn more.

Hand tracking 230

Hand tracking AR Oculus HTC 230

XR Today - Mixed Reality tag

DECEMBER 1, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 108

Trends Wearables Haptic Eye Tracking 108

XR Today - Mixed Reality tag

NOVEMBER 9, 2023

While spatial computing isn’t an entirely new concept, major market leaders like Apple believe it will shape the future of our digital interactions. This includes the development of more comfortable, lightweight, and powerful wearable headsets, like the impeding Apple Vision Pro.

Trends 100

Trends Wearables Eye Tracking Tools 100

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. The stocks of the headset are becoming empty on its main stores (Oculus website, Lenovo online store, Amazon US, etc…) and Facebook has stated that “it won’t replenish them”.

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HTC Google Razer Oculus 435

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. You can build in Unity, it’s the same thing. billion products for sale on Amazon. Alan: Absolutely. Alan: Yeah.

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Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. You can build in Unity, it’s the same thing. billion products for sale on Amazon. Alan: Absolutely. Alan: Yeah.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

AR Insider

MARCH 24, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. This category also includes developer tools such as Unity and AR democratization tools such as Amazon Sumerian or Adobe Aero. Header Image Credit: Apple. But there are also confidence signals. AR at Work.

AR 211

AR Industry Retail Data 211

The Ghost Howls

AUGUST 11, 2019

Strategy Analytics highlights in his survey that mobile headsets like Daydream, Gear VR and Cardboard are continuously losing importance and revenue shares. More info (Steam Hardware Survey) More info (CCS Insights) More info (Strategy Analytics) More info (XRDC Report). Apple moves top executive to AR glasses team.

Samsung 192

Samsung Survey Oculus AR 192

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike: We have no idea what Apple will do.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike: We have no idea what Apple will do.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC's leading solutions for the development of augmented reality applications. That is the foundational computer vision SDK that you would use most of the time with Unity. Mike: We have no idea what Apple will do.

Augmented Reality 60

Augmented Reality AR Industry Technology 60