Amazon Apple Automotive Microsoft 
XR Today - Big XR News tag
MAY 19, 2023
Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.
XR Today - Mixed Reality tag
JANUARY 30, 2024
Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.
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XR Today - Mixed Reality tag
JUNE 7, 2023
Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Amazon: Amazon is also highly invested in spatial systems.
The Ghost Howls
AUGUST 1, 2020
He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.
Tech Trends VR
MAY 21, 2018
Automotive companies and travel agencies are already using VR as a marketing tool, with applications such as virtual test drives and 360-degree tours becoming more widespread. E-commerce is another sector with a good potential for VR deployment.
ARVR
MARCH 24, 2021
The Exciting Applications of AR and VR in Automotive 4. If Google is the spatial web’s knowledge layer, Facebook could be its social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. Apple will be a hardware powerhouse for the physical touchpoint. Trending AR VR Articles: 1.
Bernard Marr
JANUARY 4, 2023
Those known to be taking part include Google, Microsoft, LG, Sony, ASUS, Garmin, Panasonic, Nvidia, Intel, Hisense, JBL, and AMD. This year, the growing involvement of the automotive industry is set to see the event become the biggest auto show in the US for the first time.
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