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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2.

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The Brighter Reality of Virtual Reality

ARVR

Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! If you are a game developer in unity or even just a beginner do give VR development a try! Fortunately no!

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We think the AR consumer market will start in 2025 , and in the beginning, AR glasses will work in coordination with smartphones.

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EXCLUSIVE: First details about Valve Deckard have been leaked

The Ghost Howls

Adult entertainment is a strong use case of VR, and while Valve can not explicitly advocate for it, it is releasing these vibrating controllers with these enticing spheres so that they are optimized for it. I’ve been told “Early 2025” , with some planned staged leaks in the second half of this year.

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Augmented Reality Software: ARKit vs ARCore vs Vuforia vs AR Foundation in 2021

ARVR

billion for the augmented reality market by 2025. This technology is a fun and entertaining way for children to use their imagination in a new way. ARCore is a Google SDK. Just like ARKit, ARCore can work with Java/OpenGL, Unity, and Unreal. If you are using Unity3D, you’ll need to install ARCore Unity SDK.

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My predictions for virtual reality in 2021

The Ghost Howls

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections. PlayStation believes in VR. Will it be this year?