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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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Report: Leaked Email Reveals Facebook XR Strategy, ‘Our goal is not only to win, but to accelerate its arrival’

Road to VR

We are vulnerable on mobile to Google and Apple because they make major mobile platforms. From a timing perspective, we are better off the sooner the next platform becomes ubiquitous and the shorter the time we exist in a primarily mobile world dominated by Google and Apple. We need to build both.

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The XR Week Peek (2023.10.17): Quest 3 has been shipped, Quest 3 Lite to come in 2024, and more!

The Ghost Howls

More info — Use Google Translate! More info John Riccitiello steps down from its role as Unity CEO The last chapter of the drama about Unity’s pricing change is that John Riccitiello has left his role of CEO at the company. I truly hope this rumor is true.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

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The Brighter Reality of Virtual Reality

ARVR

Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving. The VR industry is predicted to hit a revenue of 9–10 Billion Dollars by 2025! If you are a game developer in unity or even just a beginner do give VR development a try! Fortunately no!

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Now, in what seems a desperate move to become relevant in a field dominated by Unity and Unreal Engine, it has made this engine opensource with the name Open 3D Engine. billion by 2025. Both Facebook and Google have decided to double down on AR effects inside calls. AR users to reach 800M by the end of the year.