Road to VR

OCTOBER 30, 2017

Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. The companies co-developed the mobile Gear VR headset, which would be manufactured and sold by Samsung but run the Oculus platform for VR software distribution. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy.

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VRScout

NOVEMBER 7, 2016

Starting with its $2B acquisition of Oculus in the spring of 2014, Facebook has continued to build out its virtual reality strategy in a big way. You will also be able to stream your virtual experiences in the Samsung Gear VR to Facebook Live before the end of this year, so stay tuned for more information on that angle.

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Road to VR

JANUARY 3, 2024

What it Means for 2024 The first article about Apple that I ever wrote on Road to VR was this one in 2014 about the company filing a job posting seeking someone with experience in AR and VR. But not more than two and a half years later the company is reportedly laying off hundreds of its staff as it pivots its strategy.

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The Ghost Howls

FEBRUARY 23, 2023

I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014. With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area.

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Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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ARVR

MARCH 29, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including a key focal point in the iPhone’s horse-race against Samsung and Google flagships. a central principle of its broader AR strategy. including lots of ups and downs in the intervening years.

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VeeR VR

OCTOBER 15, 2018

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. They did this back in 2014 before the 6th season was aired, and a video of the experience went viral and no doubt helped the already surging popularity of the show.

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VeeR VR

DECEMBER 18, 2018

You can download VeeR VR in your Oculus , Samsung Gear VR , HTC Vive , Windows Mixed Reality , Google Daydream , Steam VR and Lenovo Mirage Solo to watch amazing VR content. While this event only began in 2014, it has proven to be a strong player in the VR/AR world already. Google I/O : Google’s annual developer conference.

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VeeR VR

SEPTEMBER 18, 2018

million in 2016 and expected an exponential growth over the forecast period from 2014-2025, said Grand View Research. Google Earth VR: bringing the whole wide world to virtual reality. It also allows you to get the immersive virtual experience on their desktop, Android devices, iPhone and Google Cardboard. Travel VR Apps.

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UploadVR Between Realities podcast

JANUARY 14, 2017

We’ve been investing in it since 2014. We got into AR seriously in 2014. We’ve been able to come up with a strategy, which is at least three stages to get the customer using the experience on a daily basis, get them using it on the table, and then take the full experience out into the world. GB: Google Glass.

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UploadVR Between Realities podcast

JULY 7, 2017

Tony Parisi | Head of VR/AR Strategy, Unity. Driving marketing strategy and sales development across Time Inc. Bell | Director of Digital Strategy, Hydro Studios. He is currently developing VR episodic series for Felix and Paul Studios and for Google. Julie Shumaker | Vice President, Business Development, Unity.

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