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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

Magic Leap also announced last Tuesday its long-awaited mixed reality (MR) headset, the Magic Leap 2, would begin selling on 30 September across the United States, Canada, United Kingdom, and others. Unity To Boost Advert ROI with IronSource Debut.

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Snap Lens Upgraded with Ray Tracing Tools

XR Today - Augmented Reality tag

The latest feature for Snap Lens will provide developers with enhanced light-reflecting tools for virtual content, creating ultra-realistic digital assets. The Saatchi Gallery in London, United Kingdom hosted the event, transforming the building’s exterior into a massive Tiffany jewel.

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Apple to Reportedly Release Vision Pro XR Headset in March

XR Today - Mixed Reality tag

It will initially enter markets in the United States and release later in Canada and the United Kingdom. Unity also announced at the Unite 2023 last week it would debut its visionOS Beta for Unity’s Pro, Enterprise, and Industry customer bases.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Additionally, the experience has debuted ahead of Black History month in the United Kingdom, which takes place for the month of October. Keenan Harris : Web3 gives artists a new tool to play with, and hip-hop has always been at the forefront of embracing new technologies.

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Big XR News from Microsoft Ignite, Snap, Meta, and Valve

XR Today - Mixed Reality tag

In January 2024, the avatars and spaces will be made available for general use through Mesh, a suite of no-code tools and integrated Unity features that will allow enterprise customers to create bespoke immersive spaces, such as employee events, training, tours, and product showcases.

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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies.

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Can Virtually Live Replace Pay Per View Television?

VRWorld

Tom is a serial entrepreneur who started his career as a manager in PriceWaterhouseCoopers (PwC), before building several businesses in United Kingdom. TH: Front end engine; we worked with both Unity and Unreal Engine on different experiences. VRW: What engine are you using to create the experiences?