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Big XR News from Meta Unity, Shanghai, and Magic Leap

XR Today - Big XR News tag

Magic Leap also announced last Tuesday its long-awaited mixed reality (MR) headset, the Magic Leap 2, would begin selling on 30 September across the United States, Canada, United Kingdom, and others. Unity To Boost Advert ROI with IronSource Debut.

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Apple to Reportedly Release Vision Pro XR Headset in March

XR Today - Mixed Reality tag

It will initially enter markets in the United States and release later in Canada and the United Kingdom. Unity also announced at the Unite 2023 last week it would debut its visionOS Beta for Unity’s Pro, Enterprise, and Industry customer bases.

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XR to Retell Tale of Saudi Arabia, Midwam CEO Says

XR Today - Mixed Reality tag

The creative content and experiences were later exported to the United States, United Kingdom, and France at national museums in the respective countries.

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Apple is Prepping Retail Stores for Vision Pro Debut

XR Today - Mixed Reality tag

The device will initially enter markets in the United States and release later in Canada and the United Kingdom. Notably, Apple is working to expand its Apple Vision Pro developer labs to provide more support for the XR developer talent pool – another industry hurdle.

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Magic Leap’s Peggy Johnson Joins Wharton School Metaverse Programme

XR Today - Mixed Reality tag

According to the programme, courses also feature case studies from industry leaders such as Adobe, Unity Technologies, Accenture, Second Life, Snap, Prism Group, R/GA, Mera, and Animoca Brands. The course also offers a Magic Leap case study on the company’s shift from consumer to enterprise solutions.

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Additionally, the experience has debuted ahead of Black History month in the United Kingdom, which takes place for the month of October. We used Spatial as our platform and pushed their Unity SDK to the extreme to yield the most visually stunning and immersive space built on the platform.

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Snap Lens Upgraded with Ray Tracing Tools

XR Today - Augmented Reality tag

The Saatchi Gallery in London, United Kingdom hosted the event, transforming the building’s exterior into a massive Tiffany jewel. Ray tracing tools from NVIDIA, Epic Games, and Unity Technologies also use ray tracing processes to boost efficiency rather than monitoring all of the light trajectories from their respective sources.

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