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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Time for Enterprise to Enter the Magicverse, with Magic Leap's Brian Kane

XR for Business Podcast

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

One of the areas where XR is seeing the most significant and rapid adoption, is in the world of education and training. Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Meta Oculus and Aptiv. HTC Vive and Penn State.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. We work both with the area of productivity increase, predominantly using augmented reality, but also with learned trade; training using virtual reality.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. We work both with the area of productivity increase, predominantly using augmented reality, but also with learned trade; training using virtual reality.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators -- big aircraft simulators, etc. -- and I got really excited about seeing the effect it has on pilots and soldiers, and I always thought that it would be useful to do the same, but for normal people, nurses, etc. But obviously these people couldn't afford a $50-million simulator.

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