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Enterprise XR is Coming of Age

Tech Trends VR

Unity’s Latest Trends Report Declares 2020 will be a Breakthrough Year for XR. 15 Experts weigh in on why we’re reaching a tipping point in spatial computing. Timoni West, Director of XR Research Unity Labs says UX designers will have to adjust in order to meet the demand for these new kinds of experiences.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. The latest example of this is PUBG, which surprisingly is hosting a concert by the Korean band Blackpink.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. Tips & Tricks for the Quest 2! Facebook and Microsoft publish two interesting research projects for VR. Simple WebXR” aims at bringing WebXR to Unity.

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The Ghost Howls’s VR Week Peek (2019.12.23): Facebook works on its OS, Oculus Link official cable released, Huawei VR glasses available, and much more!

The Ghost Howls

Besides that, it is also hiring key figures to make this AR dream a reality : the operating system project will be supervised by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT. More info (Example n.1 1 of post about this on Reddit) More info (Example n.2 Unity releases the XR Interaction Toolkit.

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Hands-On: Microsoft’s HoloLens 2 Is A Serious Improvement, Pre-Orders Now Shipping

VRScout

For larger companies looking to connect their entire team with HoloLens 2 headsets, Microsoft is offering a package that includes Dynamic 365 Remote Assist on each MR headset at the cost of $125 per user – per month. If you’re a developer working on your own, Microsoft offers the HoloLens 2 Development Edition.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. I call them the “Incarnations”.

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The XR Week Peek (2021.09.20): Quest 2 Pro leaks, Xiaomi smartglasses, Half Dive headset, and more!

The Ghost Howls

There is also a good example of a part of the day of a person in the metaverse. (Thanks to Will Burns for the tip). Last Call / Full Saga Review) More info (Microsoft Flight Simulator) More info (Squingle) More info (Half Life 2 VR Mod) More info (Shock Troops) More info (Mafia VR Mod) More info (Gunman Contracts?—?Mod

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