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E3 Spotlight: Microsoft Aims For A VR Sweet Spot In 2018

UploadVR Between Realities podcast

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Unity’s HDRP is now VR-compatible. Very good news for all us Unity VR developers.

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Bringing the AR of the Military to the Eyes of Consumers, with ThirdEye Gen’s Nick Cherukuri

XR for Business Podcast

Nick: Definitely. And augmented reality, it’s definitely considered the next major tech platform. So we feel it’s too early for the consumer market right now, but the commercial AR market is definitely something that we are seeing a lot of traction happening. We have a Unity SDK. We have an Unreal engine SDK.

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Bringing the AR of the Military to the Eyes of Consumers, with ThirdEye Gen’s Nick Cherukuri

XR for Business Podcast

Nick: Definitely. And augmented reality, it’s definitely considered the next major tech platform. So we feel it’s too early for the consumer market right now, but the commercial AR market is definitely something that we are seeing a lot of traction happening. We have a Unity SDK. We have an Unreal engine SDK.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.

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Bringing the AR of the Military to the Eyes of Consumers, with ThirdEye Gen's Nick Cherukuri

XR for Business Podcast

Nick: Definitely. And augmented reality, it's definitely considered the next major tech platform. So we feel it's too early for the consumer market right now, but the commercial AR market is definitely something that we are seeing a lot of traction happening. We have a Unity SDK. We have an Unreal engine SDK.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

At GDC, HTC has announced that this great device will come for sure to the rest of the world and that this will happen “later this year” I know, this is not a very definite time, but it is better than nothing: before the GDC we weren’t even sure if it would ever come here.

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