article thumbnail

Is Dwell Time AR’s Next Performance Metric? Part II

ARVR

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

article thumbnail

A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising

ARPost

Under the banner of brand awareness, the authors included use cases of AR filters, narrative stories, and interactive VR games. The authors specifically looked at the use of AR and VR by Sony, Micheal Kors, and the US Army. The overall findings of the analysis are clear.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sony Just Invested $250 Million in Epic Games, Here’s What it Could Mean for VR and Beyond

Road to VR

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. Going Beyond Gaming. There’s no better example of this than the revolutionary entertainment experience, Fortnite.

Sony 329
article thumbnail

Unity Technologies Hosting Vision VR/AR Summit Asia in Beijing

UploadVR Between Realities podcast

Awards were also given across various categories such as Best Game, Best Live-Action Experience, and the Artistic Achievement Award. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

Asia 100
article thumbnail

Hollywood Is Throwing A Big VR Conference Next Month

VRScout

Google is set to debut their Daydream platform, Oculus is hosting their third annual developer conference and Sony will finally release their PlayStation VR headset. Session speakers will address key aspects of VR including production in live VR and game engine. The two-day summit takes place at Paramount Studios October 13-14.

article thumbnail

The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

With great pleasure, I announce to you that we have updated our game HitMotion: Reloaded (the first mixed reality fitness game ) on Viveport, and now we have far better bonuses management, apart from having fixed lots of bugs. It is anyway the biggest team working on a game for Valve. Hello everyone!

Samsung 429
article thumbnail

Open Haptics Ecosystem: unlock a tremendous value for the haptics market

ARVR

See section 8 for a case study. Apple and Sony have brilliant scientists talking and working with open-minded product and designer teams. Example for end-user focus : Sony is using 2 classes of haptics actuators in their dual sense controller. Here is a case study. We will help you out.

Haptic 130