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The Most Important Upcoming AR/VR Events This Year

ARPost

Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. This is one of the most comprehensive fairs for professionals, stakeholders, and tech enthusiasts focused on immersive technologies.

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Which XR Firms Are Leading the Charge for Interoperability? 

XR Today - Mixed Reality tag

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Most XR pioneers and early adopters want to continue leveraging the benefits of the tools they already use in more immersive environments. Predicted to grow to a value of around $98.74

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

Before leaving you to the best news of the week, I would like to highlight two notable things about my work: My crazy trolling game “The Unity Cube” has been featured in a video by Upload VR! Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. You don’t even know how this made me happy! Top news of the week.

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Kelly Peng reveals Kura 150° FOV AR glasses expected price and release date

The Ghost Howls

They could make AR enter a new immersive phase that leads towards mainstream adoption. High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. It’s like 2 years (!!) The official computational unit runs Android. All APIs have a plain C version.

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NVIDIA Announces CloudXR Updates at SIGGRAPH 2023

XR Today - Mixed Reality tag

Re)introducing CloudXR With the latest iteration of CloudXR , major businesses can integrate their immersive workflows on standalone headsets. NVIDIA will empower enterprises with device-agnostic immersive environments through its cloud computing technologies.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients. Alan: Yeah?