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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

Augmented Reality has officially gone mainstream. The Size of the Augmented Reality Market Various reports show the size of the AR market is growing, and at a pretty incredible rate too. According to Grandview Research , in 2021, the value of the AR market was around $25.33 between 2023 and 2026.

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Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal

Road to VR

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and contract manufacturing of AR headsets in North America. Its majority stakeholder is Saudi Arabia’s state-owned sovereign wealth fund.

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Nreal Announced Cinedigm Partnership in Most Recent App Update

ARPost

We learned from Google Glass that cool hardware is not enough to impress consumers. Nreal owners can access the new channels through the update to Nreal’s Nebula 3D user interface available in the Google Play Store. AR headsets need to present a lot of content to keep up with the frankly unrealistic expectations of the mass market.

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Snap Q2 Earnings: The AR Angle

AR Insider

By leveraging the long-term investments we’ve made in augmented reality and personalization, we are laying the groundwork for an improved online shopping experience. They are our first device with a built-in 3D augmented reality display, and represent another step forward toward our goal of overlaying computing on the world.

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Report: Global VR Hardware Revenue To Hit $3.6 Billion in 2017

VRScout

The report suggests that premium headset shipments like Google Daydream will see more growth over light mobile headsets. Google Daydream will sell the most premium headsets in 2017, getting 6.8M North America will be the fastest growing market as it reach $403M this year. devices into the hands of users. billion by 2021.

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Apple Drops Pegatron, Picks Luxshare for MR Headset

XR Today - Mixed Reality tag

Pegatron has recently moved its operations abroad to India and North America, among others, to diversify its production facilities globally. Apple-Luxshare AR Deal The development comes just weeks after Apple struck a deal with Luxshare to develop a future iteration of its augmented reality (AR) smart glasses.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

PS Remember that there is an ongoing giveaway of physical copies of the Sam&Max game for PSVR for all people in North America! More info Google has to open its operating system to more stores As part of a settlement with the U.S. But before, let me list the most important XR news of the past week. (PS

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