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Spatial Beats: Apple, Sony & Fresh AR Funding

AR Insider

Sony showcases upcoming VR titles for Playstation VR. Thanks to a convergence of motion capture, computer vision, GPT-3 natural language processing, AI-assisted body language, and voice morphing, the company is able to put humans in the tech stack. C/Net’s Scott Stein says the groundwork for glasses can be found in plain sight.

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REPORT: Apple Mixed Reality Glasses Launching Mid-2022

VRScout

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad. This date makes sense for a couple of reasons.

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. With offices in Los Angeles, San Francisco, and New York, IW Group is a marketing agency dedicated to implementing Web3 and metaverse technologies for massive brands worldwide.

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The XR Week Peek (2020.09.21): Quest 2 released, NVIDIA acquires ARM, Leap Motion 2 on sale, and much more!

The Ghost Howls

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. Image by Sony). Sony has confirmed once more than PlayStation 5 will work with the same hardware of the PSVR. What a time to be alive!

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend. My friend Nicolas Esposito of Enter Reality has released Project Rigel, his solution to provide full-body tracking and motion capture for Unreal Engine. Learn more.

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What’s ‘Nex’ for the Immersive Gaming Industry?

XR Today - Mixed Reality tag

Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this. Commonly used for creating real-time 3D (RT3D) content, motion capturing (mocap) has rapidly become a mainstay in the extended reality (XR) market, employed on the latest headsets.