Apple Microsoft Strategy Survey 
ARPost
NOVEMBER 11, 2022
ExpressVPN has conducted a survey of 1,500 employees and 1,500 employers to learn about attitudes toward immersive work. About a third of employees and almost as many employers who participated in the survey prefer video conferencing to in-person meetings. One potential reason: surveillance fears. Who Wants to Work in the Metaverse?
AR Insider
AUGUST 26, 2021
But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.
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The Ghost Howls
MAY 10, 2021
And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.
AR Insider
DECEMBER 25, 2019
Apple , Google , Facebook and Microsoft are all on that list. In our consumer AR survey with Thrive Analytics , 67 percent of users reported monthly or greater frequency and 78 percent reported high or very high satisfaction. Apple is already conditioning this use case (AirPods & Watch), as is Snap (Spectacles).
ARVR
DECEMBER 1, 2021
Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. According to a survey by emarketer.com, nearly 85 million people in the U.S.
The Ghost Howls
JANUARY 19, 2020
Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it. That’s a great win for the XR community, also because after having acknowledged the issue, Microsoft will have to work in actively solving it. Register now.
The Ghost Howls
FEBRUARY 7, 2022
These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.
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