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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings. ” He expects Meta to continue pushing the narrative for VR.

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5 Ways to Break into Virtual Reality and Augmented Reality at Home

ARVR

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Notwithstanding all this hate, the Oculus Quest 2 is selling very well.

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Best Places To Learn AR and VR Development Online in 2020

Hypergrid Business

Unreal Engine 4 is also an industry standard although it has a steeper learning curve than Unity. Examples are HTC Vive, Oculus Rift, Cardboard and other that are now very popular VR platforms for building experiences. You also give 5% of net revenues per quarter although its free to use. Both are free to download and try.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

This is the first public hint that Google is back on track working on a new AR device , most probably glasses that should compete with Facebook and Apple. On 14th, Meta dropped some merch for fans to get for free : a Beat Saber ugly sweater, some Questy (a cute smiling Quest) plush toys, Oculus-branded socks, and cookie cutters.

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