The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 319

AR Microsoft Sony Ukraine 319

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

Samsung 312

Samsung Google Magic Leap Microsoft 312

AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

Wearables 272

Wearables AR Microsoft Apple 272

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 299

Strategy Microsoft Magic Leap Apple 299

Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. While Meta was releasing Quest, Quest 2, Quest Pro and its latest, the Quest 3 mixed reality headset, Google was working on AR glasses, which, you guessed it, they also canned amid layoffs, reshuffles, and the departure of Clay Bavor from the company, Google’s then-head of AR and VR.

Google 203

Google Gaming Samsung Apple 203

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 250

Microsoft Magic Leap AR Groups 250

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

Samsung 109

Samsung Google Microsoft Spain 109

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416

Trends Apple Google Unity 416

Upload VR

DECEMBER 7, 2022

Samsung reportedly plans to send out an AR/VR headset to developers next year. South Korean outlet Electronic Times reports Samsung has already built prototypes and is testing samples for production. In late 2017 Samsung launched Odyssey , a Windows VR headset, and a year later the successor Odyssey+.

Samsung 115

Samsung Hardware Microsoft AR 115

XR Today - Big XR News tag

AUGUST 18, 2023

While expensive, MR headsets allow an end user to leverage AR and VR applications from the same device. Therefore, MR headsets unify AR/VR/MR applications without forcing a user to own multiple pieces of hardware. The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device.

Samsung 62

Samsung Microsoft Hand tracking Hardware 62

The Ghost Howls

NOVEMBER 7, 2022

The collaboration between Microsoft and Samsung is now over. Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. According to a new leak, Microsoft scrapped the plans for a HoloLens 3, and also the collaboration with Samsung has been brought to an end.

Machine Learning 469

Machine Learning Sony Augmented Reality Microsoft 469

The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

Apple 270

Apple Ukraine Samsung Data 270

The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

Apple 350

Apple Microsoft China Ukraine 350

XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

Microsoft 64

Microsoft Sony Samsung Immersion 64

ARPost

SEPTEMBER 23, 2022

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. See Also: Why We’re Not All Wearing AR/VR Headsets. Microsoft (Nasdaq: MSFT) for AR Headsets.

Hardware 376

Hardware Retail Augmented Reality Virtual Reality 376

AR Insider

JANUARY 8, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Retail is changing and Augmented Reality(AR) is playing a critical role in its evolution. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch.

AR 240

AR Augmented Reality Retail Los Angeles 240

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 95

Apple Immersion AR Hardware 95

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? I’ve read that your team has just developed an AR contact lens! When are you going to implement a display inside the lens to make it an AR lens?

AR 396

AR Magic Leap Augmented Reality France 396

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. is not even one day old yet.

Apple 137

Apple California Wearables Hand tracking 137

The Ghost Howls

JULY 14, 2019

Here you are my recap of the most interesting XR news of the week! Apple has killed its AR glasses project… maybe. If the report were true, this would mean that Apple doesn’t believe in AR anymore and this would be terrible news for all the immersive realities ecosystem. Top news of the week. So, don’t panic.

Apple 167

Apple AR Oculus Augmented Reality 167

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September. The contract is theoretically worth up to $21.88

Groups 71

Groups Microsoft Samsung Hardware 71

The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

Apple 526

Apple Sony China HTC 526

TechCrunch VR

FEBRUARY 12, 2020

VR/AR startup valuations reach $45 billion (on paper). Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today.

Augmented Reality 78

Augmented Reality Microsoft Apple AR 78

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

Magic Leap 92

Magic Leap Microsoft Hardware AR 92

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

September is here, and new devices are around the corner. Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. RPR is leveraging Google’s Geospatial Creator and Adobe Aero to secure the location-based AR customer experience.

Google 55

Google Apple Latvia Retail 55

UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design. User Experience Is Sub-Par So Far.

AR 149

AR Microsoft Google Magic Leap 149

Road to VR

JANUARY 16, 2020

Samsung Electronics Co Ltd. Microsoft Technology Licensing LLC. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. Intel Corp.

Head Mounted Display 155

Head Mounted Display Strategy AR Machine Learning 155

Upload VR

JULY 10, 2023

The engineering director of Google's upcoming AR/VR operating systems has quit. At Microsoft in the 90s he co-developed Windows NT, the workstation OS which became the technology foundation of all Windows versions from XP onwards. From 2017 Lucovsky led Facebook's effort to build a new operating system for AR glasses.

Google 59

Google AR Samsung France 59

Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

AR 246

AR Virtual Reality Magic Leap Samsung 246

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

GizModo VR

FEBRUARY 22, 2021

It looks like Apple and Facebook aren’t the only tech giants developing a pair of augmented reality smart glasses. Over the weekend, Twitter user @WalkingCat leaked two videos allegedly from Samsung showcasing a pair of AR glasses dubbed “Glasses Lite” and what appears to be the company’s vision for “Next Wearable… Read more.

Samsung 96

Samsung Video Wearables Augmented Reality 96

The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Trendy AR glasses.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

AR Insider

NOVEMBER 14, 2019

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Though not a new tech category, activity levels are escalating per several signals we’re tracking. Apple is already far ahead given the success of Watch and Airpods.

Wearables 235

Wearables Trends Hardware Amazon 235

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Because patents are raining out of the sky.

Apple 144

Apple Google Amazon Augmented Reality 144

XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. While the company didn’t have any announcements on the AR/VR front, it’s clear that it’s only a matter of time before they enter the fray. It’s too early for Apple to jump into the AR/VR game. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

The Ghost Howls

OCTOBER 16, 2023

Apple is still working on a cheaper Vision Pro Meta is not the only company working on a cheaper device. Apple is doing the same with its Vision Pro, hoping to release in the next years a headset with a price that makes it affordable for more people. More info — Use Google Translate!

Unity 323

Unity Ukraine Microsoft Samsung 323