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Apple CEO Tim Cook Says AR Technology Is “The Next Big Thing”

VRScout

The business executive shared his excitement for AR while accepting an award in Dublin this week. This visit included a keynote discussion conducted by Cook at the National Concert Hall as well as a follow-up interview between him and IDA Ireland CEO Martin Shanahan. Image Credit: Apple Inc. Image Credit: Apple Inc.

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Apple CEO Tim Cook Expects AR: ‘Will Pervade our Entire Lives’

Peter Graham

When it comes to preference over virtual reality (VR) and augmented reality (AR) technologies Apple CEO, Tim Cook has made his stance continually clear, AR is most certainly the future. You can use AR,” he mentions. million USD investment which was going towards a location-based AR experience.

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Meta, NBA Open 180-Degree Live VR Sports on Meta Quest

XR Today - Virtual Reality

virtualreality #xr #spatialcomputing #meta #applevisionpro #vr #ar pic.twitter.com/bF8nArWamz — Marcus Ting (@marcusting) October 27, 2023 Using technologies from Xtadium, Meta will require an NBA League Passes for audiences to watch up to eight matches at the same time via Multi-Game Mode. NBA season has finally kicked off!

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. Anyway, these are all rumors, so take them with a big grain of salt. This is its description that I lazily copy-pasted: AR/VR creators, this survey is for you.

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Atlantic, Meta to Debut Sir David Attenborough’s ‘Galapagos’ on Quest TV

XR Today - Virtual Reality

Atlantic has filmed several BAFTA-winning films in XR and has gained extensive experience in creating virtual, augmented, and mixed reality (VR/AR/MR) documentaries. Designers include US-based Lebanese-Palestinian artist Samia Khalaf, Ireland-based Romanian artist Ruxandra Popescu, and Swiss artist Zoe Röllin.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event. Meta Faces Record-Breaking €1.2

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The Ghost Howls’s VR Week Peek (2019.11.11): Cardboard becomes opensource, HoloLens 2 and nreal shipping and much more!

The Ghost Howls

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. The news would be incredible: Apple is a company that knows how to create something usable and cool to see, while Valve has a long expertise in experimenting with AR and VR.