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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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Facebook Could Soon Be the Latest Big Tech Company Hit With Antitrust Charges

GizModo VR

State and federal investigators are planning to slap Facebook with antitrust charges as soon as November, four people familiar with the matter told the Washington Post. Such a lawsuit would mark the government’s latest crackdown on the biggest names in the tech industry, including Apple, Google, and Amazon, for … Read more.

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How Is Amazon Tracking You on Prime Day?

GizModo VR

Tuesday marks the start of Prime Day, the made-up annual holiday that pushes deals for streaming sticks, dog beds, and bulk cans of Play-Doh to hordes of shoppers ‘round the nation. But chances are, you don’t need me to tell you that: recent analyst estimates show about 65% of you planned to buy something during this… Read more.

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Report: Apple Store Workers Are Preparing to Unionize

GizModo VR

Apple retail employees at a number of stores across the country are quietly planning to unionize, according to a Washington Post report —spurred on by pay that hasn’t kept up with inflation even as the tech giant posts record-setting profits. Read more.

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Smart Speakers Like the Nest and Echo Could One Day Be Contactless Heart Monitors

GizModo VR

And now, researchers from the University of Washington have developed an artificial intelligence system that enables these devices to… Read more. As it turns out, smart speakers have proven to be handy in hospitals , allowing patients to independently control devices, as well as lessen the workload for clinicians and caretakers.

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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

Addressing an audience of over five thousand developers in Seattle’s Washington Convention Center, Nadella struck a soberly optimistic note; on the one hand insisting on the message he delivered last year about the great transformative power of technology, but also highlighting the monumental challenges that come with its rapid development.

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Accenture Faces 19,000 Layoffs amid Tech Turmoil

XR Today - Mixed Reality tag

The news comes amid a massive wave of layoffs across the tech industry, with Meta Platforms, Microsoft, Google parent Alphabet, Amazon, and many others launching a second round of job cuts. The Redmond, Washington-based firm also cut back staff developing the US Army’s Integrated Visual Augmentation System (IVAS).