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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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Power and Responsibility: Highlights from Microsoft Build

Tech Trends VR

Addressing an audience of over five thousand developers in Seattle’s Washington Convention Center, Nadella struck a soberly optimistic note; on the one hand insisting on the message he delivered last year about the great transformative power of technology, but also highlighting the monumental challenges that come with its rapid development.

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How Is Amazon Tracking You on Prime Day?

GizModo VR

Tuesday marks the start of Prime Day, the made-up annual holiday that pushes deals for streaming sticks, dog beds, and bulk cans of Play-Doh to hordes of shoppers ‘round the nation. But chances are, you don’t need me to tell you that: recent analyst estimates show about 65% of you planned to buy something during this… Read more.

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Shaun MacGillivray Chats About IMAX and VR Movies

ARPost

The studio, along with IMAX, have made it possible for audiences to explore environments like the Grand Canyon, the Amazon, and the Antarctic. Juanita: We really appreciate getting a better understanding of this growing technology, especially in how it’s carving out a new medium for film! February 2020.

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Accenture Faces 19,000 Layoffs amid Tech Turmoil

XR Today - Mixed Reality tag

The news comes amid a massive wave of layoffs across the tech industry, with Meta Platforms, Microsoft, Google parent Alphabet, Amazon, and many others launching a second round of job cuts. The developments come after an Enterprise Technology Research survey of over 1,000 IT executives. percent at the same time.

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Smart Speakers Like the Nest and Echo Could One Day Be Contactless Heart Monitors

GizModo VR

And now, researchers from the University of Washington have developed an artificial intelligence system that enables these devices to… Read more. As it turns out, smart speakers have proven to be handy in hospitals , allowing patients to independently control devices, as well as lessen the workload for clinicians and caretakers.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

The technology is unique in its flexibility and usability across different devices and sectors. Moreover, digital twins are truly an interoperable technology, meaning workers can view and interact with them using a range of hardware, from smartphones to headsets. However, the technology is still finding its place in the enterprise.