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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

AR 59
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XR for Crossover Podcast - Julie and Alan Smithson Chat About Education & Immersive Learning

XR for Business Podcast

And we’re going to talk about education. So it’s an interesting time to revisit and relook at what does education look like in an exponential world of digital transformation. And it has made everybody sit back and go, “Whoa, how do we now deal with education?” But what are we really teaching about education? Alan: Hello.

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XR for Crossover Podcast - Julie and Alan Smithson Chat About Education & Immersive Learning

XR for Business Podcast

And we’re going to talk about education. So it’s an interesting time to revisit and relook at what does education look like in an exponential world of digital transformation. And it has made everybody sit back and go, “Whoa, how do we now deal with education?” But what are we really teaching about education? Alan: Hello.

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XR for Crossover Podcast - Julie and Alan Smithson Chat About Education & Immersive Learning

XR for Business Podcast

And we’re going to talk about education. So it’s an interesting time to revisit and relook at what does education look like in an exponential world of digital transformation. And it has made everybody sit back and go, “Whoa, how do we now deal with education?” But what are we really teaching about education? Alan: Hello.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Rori: Yeah, absolutely. They get that there are these VR headsets out there.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Rori: Yeah, absolutely. They get that there are these VR headsets out there.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. In another scenario, we may see game engines dominant, like Unity or Unreal. We are seeing industry groups like Open AR Cloud campaigning for interoperability.