Amazon Apple Exercises Oculus 
AR Insider
SEPTEMBER 26, 2019
So predicting AR’s trajectory becomes an exercise in “ following the money.” For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. to Oculus headsets. The Social Layer.
AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.
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AR Insider
OCTOBER 1, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.
The Ghost Howls
APRIL 22, 2023
I was reading Mark Gurman’s latest rumors about the upcoming Apple headset, and I found his article very intriguing. Fitness+ : will let users exercise while watching an instructor in VR. Apple’s products are very popular among content creators (e.g. Let me explain to you why. The seamless transition iPhone X.
ARVR
JANUARY 6, 2023
Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. ARKit — ARKit is one of the powerful AR SDK released by Apple on 2017 to build AR solutions using iOS devices. Salesforce uses Oculus Rift to create an immersive 3D environment for analyzing data.
UploadVR Between Realities podcast
DECEMBER 31, 2016
You’re going to see health and fitness devices incorporate AI, helping people come up with better exercise regimens, reminding them to take their medicine. When you think about things like intelligent assistants, we have embedded services like Siri from Apple, Google Home, Amazon Echo with Alexa. Facebook has Oculus.
XR for Business Podcast
AUGUST 12, 2019
Alan: The Oculus Quest is coming out next week at [Facebook] F8, and it’s full six degrees of freedom. I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. The first Oculus was… out in, what, early 2012?
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