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AWE 2023 Is Right Around the Corner

ARPost

Augmented World Expo , AWE for short, returns to Santa Clara this year from May 31 to June 2, 2023. Following that is a “Fireside Chat” with Unity CEO John Riccitiello. It’s hard to find an XR organization that Peck isn’t or hasn’t been involved with, and Bar-Zeev co-created Google Earth and HoloLens. Let’s take a look.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. Google and Samsung Prototype of the Samsung XR headset.

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Bloomberg: Apple Building Headset Versions Of FaceTime, Maps & More

Upload VR

At Apple’s WWDC conference today a number of features tangentially related to AR were announced, but the company may be waiting for the headset reveal to show its full AR/VR strategy. Earlier this year Gurman reported Apple’s headset was delayed to 2023 due to “challenges related to overheating, cameras and software”.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

The latest Q2 2023 operating loss of Reality Labs has been around $4 billion. I think we’ll understand the real situation Meta is in during this holiday season: Meta is betting a lot on having a fantastic end of 2023, and if it is not going to happen, then the company may be in trouble. More info (Somnium Space 3.0

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