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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. At risk of comparing mixed reality Apples too closely to augmented reality oranges, one of the key differentiators was the lack of broad app integration that would make it more usable for prosumers looking for “the next big thing.”

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry’s next bet is a series of technologies usually called augmented reality (AR) or mixed reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Here’s what the biggest companies in tech are doing to try and make augmented reality the next big thing.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

Image by Oculus). Facebook is working on a new version of the Oculus Quest. According to a report by Bloomberg, Oculus is working on a new Oculus Quest model, and it has already done prototypes that are lighter and more powerful than the current device. Investments in AR/VR companies are at 2013 level.

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Meta Expects to Ship 10,000 AR Dev Kits in 2017

Road to VR

The Meta 2 augmented reality dev kit began pre-orders in March of 2016 and has apparently seen quite a bit of interest. Back in 2013 the company had announced and taken pre-orders for a $3,000 headset called the Meta Pro. SEE ALSO Hands-on: Meta 2 Could Do for Augmented Reality What Rift DK1 Did for Virtual Reality.

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Apple’s Tim Cook Sees Opportunity In AR, But It ‘Will Take Some Time To Get Right’

UploadVR Between Realities podcast

As the virtual reality industry makes its way through this highly important first year of commercial availability for its flagship headsets, it is being bolstered by most of the major tech companies. Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months.

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The Ghost Howls’s VR Week Peek (2019.07.21): Oculus has sold more than 10M units and wants PSVR games, SparkAR shows its marketing potential and much more!

The Ghost Howls

Original image from Oculus). Oculus Rift and Gear VR have sold 10M units. At the beginning of the week, Jack McCauley, one of the founders of the Oculus startup, had claimed in an interview with CNBC that Facebook VR will never succeed. Of course, he was not only talking about Oculus but about VR in general.

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Is Personal Computing’s Next Conquest Your Face?

AR Insider

At an event in San Jose, California, Facebook introduced its plan for augmented reality glasses, where users will be able to pull up a visual display on top of what’s actually in front of them. Microsoft won the PC era and now has a tablet business, while Apple and Google have the dominant mobile operating systems.

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