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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Spatial Computing: Expert Roundtable

XR Today - Virtual Reality

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Does the spatial computing uptrend mark the initial tipping point for widespread XR adoption in enterprises?

Apple 231
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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap. Johnson has worked at Microsoft and Qualcomm before, and she is a very respected executive. Top news of the week.

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The AR Show: Projecting AR’s Fate in 2020

AR Insider

With a résumé that ranges from the Air Force to Salesforce, his career is a veritable cross-training routine that’s primed him for his role in AR at Ostendo … not to mention podcast host. Imagine knowing the answer to the question on the tip of your brain the moment you touch your phone. Then there’s Magic Leap.

AR 229
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The XR Week Peek (2021.04.19): Quest 2 adds Air Link and Resident Evil 4, Pico and HTC are ready to launch, and more!

The Ghost Howls

On the other side, I’m afraid that for consumers this means also paying more for the VR content they like : if before training a year with FitXR was costing $30, now it will cost $120. On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed.

HTC 467
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The XR Week Peek (2021.06.07): Facebook working on Quest 2 Pro, Nolo and Arpara announce new VR headsets, and more!

The Ghost Howls

And also of course I would like to understand what is the expected price: the 3DOF version can be preordered at 599 USD, so I guess the 6DOF one will be at least 799. (Thanks KroyVR for the tip!). The company is investigating the matter. (Thanks Rob Cole for the tip!). Magic Leap partners with AMD for its next-generation device.

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How Will AR Transform Advertising?

AR Insider

The hope is that the interactivity and training will lead to increased purchase conversion. Lowe’s says that early versions of a similar VR training program for employees led to a 127% increase in confidence compared to traditional training procedures — they are hoping to bring these same results to the customer space.

AR 381