Remove Japan Remove Magic Leap Remove Oculus Remove Strategy
article thumbnail

The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

article thumbnail

Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nreal Launches $600 ‘Light’ AR Glasses in United States via Verizon

Road to VR

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

article thumbnail

Our First Look At Microsoft HoloLens 2

VRScout

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. In other words, down with the “walled garden” approach favored by companies such as Apple and Oculus.

Microsoft 312
article thumbnail

How Will AR Transform Advertising?

AR Insider

And in Japan there are more than 4,000 “Vtubers” , Virtual YouTube stars, which choose to take on virtual characters rather than their real world identity. Effective marketing strategies typically attempt to evoke a feeling to align the user with the vibe of a product or brand and get them in the right frame of mind to convert to purchase.

AR 381
article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. But it's so important that it's done in a tasteful and high-quality way. These things are not cheap to make.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. But it's so important that it's done in a tasteful and high-quality way. These things are not cheap to make.