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The Media and Entertainment Metaverse: What to Expect

XR Today - Virtual Reality

Today’s companies now build immersive tech solutions at scale to facilitate the future of XR socialising. Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools.

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Tobii, HeadVantage To Offer Sports Fans ‘First Look’

XR Today - Mixed Reality tag

The Arlington, Virginia-based firm was picked to join Comcast’s NBCUniversal Sports Accelerator, leading to the deal with NBC Sports and allowing the firm to showcase its capabilities at the Professional Golfers Association’s (PGA) Korn Ferry Tour golf tournament.

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Big News from Altspace VR, Apple, Disney, Lloyd’s, and the US Justice Department

XR Today - Big XR News tag

The wider immersive technology sphere also aims to discover new opportunities by leveraging emerging tech, attaining new partners, and business models. The US District Court for the Eastern District of Virginia is hearing the case with the backing of attorney generals from eight states.

Apple 76
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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. The US District Court for the Eastern District of Virginia will hear the case. If successful, the suit could significantly reduce Google’s key revenue streams.

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