Tech Trends VR

MAY 20, 2019

We then discuss the neuroscience of learning with immersive technologies like virtual reality (VR) and augmented reality (AR), and show why their grounding in experience is advantageous for guarding against forgetting. Every experience is unique, adds rich context to the learning and is immersive.

Training 327

Training Immersion Healthcare Study 327

Tech Trends VR

APRIL 24, 2018

. Immersive tech and training go back 50 years, but how has that relationship changed? We have started to improve cognition and retention of knowledge through immersive learning environments. We have started to improve cognition and retention of knowledge through immersive learning environments.

Training 327

Training Simulation Head Mounted Display Knowledge Base 327

Tech Trends VR

AUGUST 21, 2019

We also show how immersive technologies like virtual reality (VR) and augmented reality (AR) hold great promise for optimizing medical device training. Because every experience is unique and is immersive, this adds rich context and nuance to the learning. Now consider an immersive approach to infusion pump training.

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Training Machine Learning Immersion AR 296

AR Insider

JUNE 11, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. Consumer brands, if fitting to the medium, should start to build an AR knowledge base. For a full list of campaigns, comparative ROI chart and deeper analysis, subscribe to ARtillery PRO.

AR 360

AR Case Study Knowledge Base Groups 360

AR Insider

MAY 13, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.

AR 315

AR Knowledge Base Video Data 315

ARVR

JULY 25, 2022

Bollé learned several key tactics as its knowledge base built over the multi-campaign arc, which it broke down for us recently. “We Its immersive qualities have experiential value for brand building, while also qualifying buying decisions for in-market shoppers. But the question is what did Bollé learn from this experience?

AR 147

AR Case Study Retail Study 147

AR Insider

APRIL 15, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. Consumer brands, if fitting to the medium, should start to build an AR knowledge base. For a full list of campaigns, comparative ROI chart and deeper analysis, subscribe to ARtillery PRO.

AR 327

AR Data Knowledge Base Strategy 327