GREATS Shoes Lifts Brand Awareness 3.4x with AR
AR Insider
MAY 13, 2020
Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.
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