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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.

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Avataar Launches 3D AR Tool amid AWE 2022 Win

XR Today - Augmented Reality tag

Artificial Intelligence and computer vision platform Avataar recently launched an integration augmented reality (AR) solution for eCommerce retailers, it announced last week. The one-click tool allows online shops Such as BigCommerce and Shopify to integrate its platform for shoppers to access interactive 3D AR experiences for products.

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Flexing Your Brain in XR, with Cognitive Design’s Todd Maddox

XR for Business Podcast

Turns out, XR tickles the thalamus in ways traditional learning strategies never could, and that’s not us just whistling Dixie. These technologies — in particular virtual reality, I would say — this is an immersive technology. But why is that? Like, physiologically? You can follow Todd on LinkedIn. Todd: Yeah.

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Flexing Your Brain in XR, with Cognitive Design’s Todd Maddox

XR for Business Podcast

Turns out, XR tickles the thalamus in ways traditional learning strategies never could, and that’s not us just whistling Dixie. These technologies — in particular virtual reality, I would say — this is an immersive technology. But why is that? Like, physiologically? You can follow Todd on LinkedIn. Todd: Yeah.

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Flexing Your Brain in XR, with Cognitive Design's Todd Maddox

XR for Business Podcast

Turns out, XR tickles the thalamus in ways traditional learning strategies never could, and that's not us just whistling Dixie. Alan: Here, I'm just going to read a quote from it: "Any profession that requires interpersonal interaction, such as education, retail, food service, call centers is better served with strong empathy."

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The Gigantic List of Augmented Reality Use Cases

UploadVR Between Realities podcast

VR blocks out the real world and immerses the user in a digital experience. Because you’re fully immersed in a screen, you aren’t interacting much with the real world. It accompanies you as you move through the world and augments your activities with information, whereas you typically step out of that world to immerse yourself in VR.