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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. The pilot, which used an iPad and HTC Vive powered by Marxent’s 3D Cloud Service, showed that VR increases average order value by 60%. The company’s direction is unclear.

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Data Point of the Week: XR Developers Speak

AR Insider

As with past reports, this survey is done as a primer for the upcoming XRDC Conference. Magic Leap isn’t far behind, growing from 7 percent of current projects to 12 percent of future interest. Shifting to VR, HTC Vive was once the developer favorite in past XRDC surveys. So what are the latest results?

Data 201
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How Do AR Advertising Platforms Stack Up?

AR Insider

Its ability to demonstrate products in immersive ways resonates with their creative sensibilities, transcending what’s possible in 2D formats. Starting with quantitative analysis ARtillery’s recent survey findings can provide more color. Web AR meanwhile lingers at 18 percent of survey responses.

AR 211
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RTE 2022 Panel Explores Top XR Use Cases

XR Today - Mixed Reality tag

Shen Ye, Global Head of Products at HTC, Lisa Watts, Vice President of Product Marketing and Developer Programmes at Magic Leap , and Fraser Bowie, Chief Product Officer for NuEyes Technologies spoke at a panel discussion on the adoption of such technologies. HTC #HTCVIVE #VR #LBE pic.twitter.com/ia79RZZhlS. —

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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How Will Blended VR/AR Learning Transform Industry Verticals?

XR Today - Mixed Reality tag

Several companies launched devices in past three months, leading to a competitive space for immersive solutions that is set to grow not just for the providers themselves, but for the enterprises that depend on them. Additionally, HTC VIVE also launched its XR Elite enterprise headset at the Consumer Electronics Show (CES) 2023 in January.

Industry 102