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Big XR News from Qualcomm, NTT DOCOMO, Varjo, Morpheus, GigXR, and CoSo Cloud,

XR Today - Big XR News tag

The Mobile World Congress (MWC) 2023 in Barcelona, Spain, provided a premier backdrop for the immersive and emerging technologies industry. Many revealed new use cases for XR technologies, impressive virtual worlds, and upcoming enterprise solutions. The following recaps highlight the top news articles from last week.

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Editorial: How the Crypto Crash—and Meta’s Missteps—Are Souring the General Public on the Metaverse

Ryan Schultz

As somebody who writes about social VR and flatscreen virtual worlds on this blog, with a popular Discord server packed with metaverse fanatics and a front-row seat on pretty much everything that has been happening in this space, let me tell you, the past twelve months have been a wild ride. and the U.K.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

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Celebrating the 2023 Auggie Awards and XR Prize Challenge

ARPost

The massive multi-user art exhibit includes everything from 2D photographs to 3D objects and virtual worlds. The group won over Mutienliao , Oregon Shakespeare Festival , and Ferryman Collective. The Auggie was awarded to Maxar Technologies for SYNTH3D – a high-fidelity world-scale digital twin created with satellite data.

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The RyanSchultz.com Blog Celebrates Five Years!

Ryan Schultz

It was to announce the public beta of the social VR platform Sansar , which at the time was owned by Linden Lab (the makers of the still-popular virtual world, Second Life). I rely on them to alert me to news and events happening on the various social VR platforms like VRChat, and in the flatscreen virtual worlds like Second Life.