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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

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Big XR News from Qualcomm, NTT DOCOMO, Varjo, Morpheus, GigXR, and CoSo Cloud,

XR Today - Big XR News tag

The Mobile World Congress (MWC) 2023 in Barcelona, Spain, provided a premier backdrop for the immersive and emerging technologies industry. Many revealed new use cases for XR technologies, impressive virtual worlds, and upcoming enterprise solutions. The following recaps highlight the top news articles from last week.

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Editorial: How the Crypto Crash—and Meta’s Missteps—Are Souring the General Public on the Metaverse

Ryan Schultz

As somebody who writes about social VR and flatscreen virtual worlds on this blog, with a popular Discord server packed with metaverse fanatics and a front-row seat on pretty much everything that has been happening in this space, let me tell you, the past twelve months have been a wild ride. and the U.K.