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“Thinking Ahead About XR” Report by Bipartisan Policy Center and XR Association

ARPost

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. For example, the last time we covered one of their reports it was an industry survey with Perkins Coie. Equity and Inclusion. “XR

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Major Report Calls for Standards on XR Metrics

XR Today - Mixed Reality tag

The report surveyed respondents from September last year to June to discuss findings across some of the world’s top firms, including Unity Technologies, HTC, manufacturers such as Jaguar Land Rover, and media firm Yahoo, among many others. XR Firms Secure Next-Gen Tracking Tools.

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What Are The Biggest Myths About AR Advertising?

AR Insider

It arguably offers the most fun and inspiring tools we have ever had for telling brand stories. Expert panelists survey the state of AR advertising at Brand Innovators. tech -> toy -> tool -> totality. So what’s behind this continued growth? Granted, AR truly is novel, innovative and unique.

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The XR Week Peek (2020.02.10): Lynx launches MR standalone headset, Facebook acquires Scape and much more!

The Ghost Howls

New Steam hardware survey highlights that the number of VR headsets has grown again, and now according to Road To VR there are 1.6M Let’s see how Apple and Google will answer. SideQuest is the tool used by thousands of people every month to sideload unapproved applications on their Oculus Quests.

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The XR Week Peek (2022.01.17): Big tech companies’ battle for talents, PSVR 2 still not confirmed for 2022, and more!

The Ghost Howls

It is becoming always more difficult for a new company entering the field: the key hardware suppliers of displays and other components are all being bought by Meta, Apple, Snap, Google, and other big players. Image by Sony). For this reason, Sony is producing old PlayStation units to be able to sell something to its player base.

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Over 20 Use Cases of Smart Glasses, VR Headsets, and Smartwatches at Airports

EnterpriseWear

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2.

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The XR Week Peek (2023.07.24): Apple opens applications for Vision Pro devkits, Meta may stop the production of Quest Pro, and more!

The Ghost Howls

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. More info (Official Sony blogpost) More info (Summary by Upload VR) Pimax works for the release of Portal Pimax Portal, the Nintendo Switch-like console by Pimax , has just been released on Amazon.

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