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Big XR News from Meta, Apple, Microsoft, and OpenXR

XR Today - Mixed Reality tag

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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The Auggie Awards 2021

ARPost

The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. The award for Best Developer Tool was presented by Khronos Group President Neil Trevett to Mixed Reality Toolkit for Unity (MRTK-Unity) by Microsoft. ?. Best Healthcare and Wellness.

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How the Stock Market is Showing Faith in Augmented and Virtual Reality (AR/VR)

ARVR

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 How Augmented Reality and Virtual Reality are Revolutionizing Healthcare Facebook, Inc. (FB)

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The XR Week Peek (2021.04.19): Quest 2 adds Air Link and Resident Evil 4, Pico and HTC are ready to launch, and more!

The Ghost Howls

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. Google is hiring waveguide developers for AR. I hope to see many more in the future!

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XR Association Hosts Eight Immersive Tech Firms

XR Today - Mixed Reality tag

” She continued, stating, “Our members are anticipating the solutions XR presents in not only a consumer setting but in tangible industries like education, healthcare, and manufacturing. We share our new members’ excitement about the limitless possibilities of XR technology”.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Unity shared how digital twins were helping its customers unlock new levels of innovation. Meta shared its XR journey for the future and its vision of the impending metaverse.