article thumbnail

The Future of Mixed Reality Is Much Bigger Than Magic Leap

UploadVR Between Realities podcast

Over the past three years Magic Leap have been one of the darlings of Augmented/Mixed reality. More recent videos from Magic Leap do clarify that you’re looking at the actual tech, but those videos show holograms that are – perhaps unsurprisingly – fuzzier and less impressive than the earlier one.

article thumbnail

How Do AR Advertising Platforms Stack Up?

AR Insider

But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. ARtillery Intelligence recently performed this exercise including compatible hardware bases and active users (see below). Magic Leap is building a software ecosystem around its product.

AR 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Driving Instagram’s AR Play?

AR Insider

This exercise includes pinpointing fitting AR use cases, as well as more granular strategies around user experience (UX). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ). Just like Magic Leap has the “magicverse,” this is essentially Facebook’s own flavor of the AR cloud.

AR 236
article thumbnail

XR Today Guide: What is Augmented Reality?

XR Today - Augmented Reality tag

Smart glass manufacturers and solution providers like Vuzix, Google, Nreal, RealWear, Lenovo, Magic Leap, and others offer full-spectrum devices capable of agile use cases. In the military, fighter jets can now train with AR technologies from Red 6 against virtual combatants rather than live-fire exercises. AR Software.

article thumbnail

All the best AR/VR news from CES 2023

The Ghost Howls

Further References Razer Quest Accessories (Road To VR) Magic Leap gets medical certification Me wearing Magic Leap 2 glasses Magic Leap announced at CES that its Magic Leap 2 glasses obtained IEC 60601-1 certification. hours of exercise.

AR 384
article thumbnail

The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar’s experience, everyone from universities to governments see the value of XR — they just lack the content to make it a worthwhile, everyday tool. And I’m together with Magic Leap, I think Magic Leap is a wonderful product. Even great guys like Magic Leap or Hololens.

AR 78
article thumbnail

The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar’s experience, everyone from universities to governments see the value of XR — they just lack the content to make it a worthwhile, everyday tool. And I’m together with Magic Leap, I think Magic Leap is a wonderful product. Even great guys like Magic Leap or Hololens.

AR 78