article thumbnail

Augmented Reality in the Movies: When Fantasy Becomes Reality

ARPost

It’s a red-tinted world explained by text and data popping up with each step he takes, providing context to each new thing he sees. Microsoft imitates the technology used here with its mixed reality headset HoloLens. Located in New York City, she enjoys strolling through Central Park with a cappuccino in hand.

article thumbnail

Turn Any Surface Into An AR Experience With Post Mobile AR

VRScout

Another partnership with Taylor Brands has customers exploring custom suits through an interactive window displays on Madison Ave in New York City. Spacee will be the first to tell you that what they are offering is not the same as something like Microsoft HoloLens, Leap Motion, or Magic Leap technology.

AR 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Viacom Next Debuts Mixed Reality Music Video

VRScout

This week Viacom NEXT , the growing VR division of the Viacom media conglomerate, premiered its latest venture into the world of immersive entertainment: A hypnotic music video hybrid that combines holographic imagery with a virtual reality environment. No word on when you can expect a public release as of yet.

Video 209
article thumbnail

The best AR and VR news from CES 2022

The Ghost Howls

Now let’s dig into the best news! PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Road To VR.

AR 544
article thumbnail

The New 3D Apple Arriving at WWDC

Robert Scoble

When I worked at Microsoft I got in trouble with the lawyers over patents so they made me sleep with a lawyer (true story, that was my punishment). I also am invested in Apple competitors, Qualcomm, Snap, Microsoft, Amazon, and about 50 other companies in a diverse portfolio. Why am I so confident? Disclaimer.

Apple 144
article thumbnail

Holographic Waveguides: What You Need To Know To Understand The Smartglasses Market

UploadVR Between Realities podcast

For the kind of entertainment applications Magic Leap is pursuing, a light-field allows for a more realistic rendering of virtual content. Grayson has been a speaker on augmented reality and smartglasses at SXSW, Microsoft Cambridge, New York Fashion Week, NASA Jet Propulsion Laboratory, and most recently at MIT Media Lab.

article thumbnail

XR Podcast Hosts Unite, with Voices of VR Podcast’s Kent Bye – Part 1

XR for Business Podcast

Kent: It reminds me of– I have gone to Microsoft Build for the last three years, and that’s a good place to kind of see some of the AR demos that are there in terms of the partners with Microsoft. And so with some of the demos that I’ve seen there were for people who were doing sales for say, medical equipment.