Mon.Apr 15, 2019

Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

Next Reality AR

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

Superhot VR Has Sold Over 800,000 Units, Made More Revenue Than The Original

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Here’s a fun little fact; smash hit VR shooter, Superhot VR , has made more revenue than the original game it was based on. Tomasz Kaczmarczyk, one of the founding members of the game’s development team, recently confirmed as much to Mixed.

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‘Superhot VR’ Has Now Generated More Revenue Than The Original PC Game

Road to VR

Superhot VR (2017) just celebrated a big milestone. Having sold more than 800,000 units across all supported platforms, developers Superhot Team say the VR title has now generated more revenue than their original hit PC game Superhot (2016).

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Nintendo Labo VR Is A Creaky Headset That May Have Cracked VR For Kids

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I remember the first time I showed my PSVR to a 10-year-old. Or, more specifically, I remember the deafening crack I heard when he tried to yank the headset’s visor forward without pushing in the button to move it.

Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

AR brings the history of the 150-year old whiskey brand to life. Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world.

Star Wars: Vader Immortal Will Still Hit Quest First, Cross-Buy Unconfirmed

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It turns out that Star Wars: Vader Immortal isn’t a full Oculus Quest exclusive. Developer ILMxLAB confirmed that the VR series will be coming to Rift too at this weekend’s Star Wars Celebration. That said, if you want to play it straight away, you’ll still need a Quest.

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Defrost Is A VR Series With Carl Weathers Launching Soon

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Forget The Mandalorian, there’s a much more exciting Carl Weathers project coming soon, and it’s in VR! Weathers just one part of a surprisingly large cast in Defrost.

‘ForceTube’ May Not Make Its Kickstarter Goal, But Creators Still Aim to Fulfill Orders

Road to VR

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New Arizona Sunshine: Rampage Experience Coming To Nomadic VR Arcades

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A new title based on the Arizona Sunshine VR franchise is coming to Nomadic VR arcades. Nomadic is a new location-based VR company founded last year. Their main location is in Orlando, Florida.

Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'

Next Reality AR

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.

‘Audica’ Adds Official Support for Custom Beat Maps (Using the Game’s OST)

Road to VR

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