VRScout

APRIL 15, 2019

AR brings the history of the 150-year old whiskey brand to life. Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. Today, the company has announced a new AR experience designed to give patrons a better look at the liquors historic rise to prominence through a series of animation, voice over, and interesting tales told via hand-crafted

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Next Reality AR

APRIL 15, 2019

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel's AR Experience to the App Store and Google Play. Equipped with the app and any size bottle of Jack (or at least a crisp photo of one), users can scan the label and access three AR experiences, including stories about the whiskey'

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VRScout

APRIL 15, 2019

Ride shotgun with an explosive ball of gas in this 13-minute immersive adventure. This past February it was announced that Doctor Who: The Runaway — a brand new Doctor Who-inspired interactive VR animation — would be making its way to the Tribeca Film Festival’s Immersive Arcade in NYC, treating festival-goers to an original sci-fi adventure featuring the voice of the thirteenth Doctor herself, Jodie Whitacker.

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Road to VR

APRIL 15, 2019

Superhot VR (2017) just celebrated a big milestone. Having sold more than 800,000 units across all supported platforms, developers Superhot Team say the VR title has now generated more revenue than their original hit PC game Superhot (2016). It’s no surprise the unique VR action game has done extremely well for itself. After all, Superhot VR ranked as the number three best-selling PSVR title of 2018 on the US PlayStation Store; on Steam, it was one of the top 12 best-selling VR games of

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Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

Mexico

Next Reality AR

APRIL 15, 2019

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. Included in an update to the Marvel Studios Avengers Playmoji app on Google Play on Monday, Google Pixel owners now gain access to the full Avengers team, with War Machine, Thor, Black Widow, Rocket, and Captain Marvel joining Iron Man, Captain A

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America Augmented Reality Google 151

Road to VR

APRIL 15, 2019

With only a few hours remaining in ForceTubeVR’s crowdfunding campaign , the creators behind the VR haptic gun accessory are facing the facts: either their Kickstarter gains the outstanding €16,000 (~$18,00) for their all-or-nothing campaign to succeed, or they head to ‘Plan B’ ProTubeVR CEO Romain Armand took to Reddit today to address concerns about just what will happen in the eventuality the campaign doesn’t reach its mark.

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