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8 Insightful XR Retail and Ecommerce Case Studies to Read in 2022

XR Today - Virtual Reality

As digital technology and innovations continue to shape the world, in-person interactions are quickly being replaced by hybrid or virtual experiences. XR (Extended Reality) technology provides disruptive retailers with a unique way to engage and convert their audience, wherever they are. Magic Leap and H&M.

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Magic Leap Appoints New CEO amid Enterprise AR Pivot

XR Today - Augmented Reality tag

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. While working with these companies, he has helped them to launch, develop, and procure new and emerging technologies.

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

Around the world, countless companies and groups are already reaping the benefits of extended reality technology. Here, universities, schools, and training companies are embracing the experiential benefits of immersive XR technology to deliver lessons like never before. Unity and the University of Miami. Meta Oculus and Aptiv.

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Magic Leap’s Peggy Johnson Joins Wharton School Metaverse Programme

XR Today - Mixed Reality tag

Peggy Johnson, Magic Leap’s Chief Executive , joined an interview in the Metaverse for a new online university programme on the role of spatial technologies in supporting the global economy. The course also offers a Magic Leap case study on the company’s shift from consumer to enterprise solutions.

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

Watching it, I had serious AR-Cloud vibes (most probably powered also by the technology of 6d.ai that Niantic acquired), and the fact that Niantic is working with telco operators to support 5G is an indicator that the company wants also to dominate this technology. Cubism is a great case study for hand tracking UX.

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6 Insightful Construction XR Cases to Read in 2022

XR Today - Augmented Reality tag

It’s fair to say the construction (AEC) industry represents perhaps one of the most significant markets for XR technology. Used correctly, the right XR technology can accelerate the development of a project, and allow for innovative new designs, created by a multitude of worldwide specialists. Unity and DPR Construction.

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On the XR Beat, with VentureBeat’s Dean Takahashi

XR for Business Podcast

When you’ve been a journalist on the XR technology beat for 20 years, like VentureBeat’s lead writer Dean Takahashi has, you develop a hunch or two about the direction the industry might go. There’s been a number of kind of false starts with this technology. It’s an expensive technology.