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XR Today - Mixed Reality tag
FEBRUARY 22, 2023
The world is changing. In the last couple of years, digital transformation, new technologies, and evolving customer expectations have pushed virtually every business into a rapid state of evolution. Few sectors are under more pressure than the automotive industry. million by 2027 for the automotive space alone.
XR Today - Virtual Reality
NOVEMBER 16, 2022
Flagship products such as the Meta Quest Pro, Pico 4 and Pico 4 Enterprise, and HTC VIVE Focus 3 and Flow devices have recently hit shelves, sparking interest in the emerging technology. Much of Accenture’s work has involved creating a Metaverse Continuum Group for helping enterprises leverage XR technologies.
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The Ghost Howls
MAY 13, 2024
Thanks to this new imaging technology, which is made by a stack of holographic elements, the user is able to see a very high-quality representation of virtual elements, that also have real depth (like in lightfields). This technology is still at a prototype stage, and in fact, its field of view is just a ridiculous 11.7
XR for Business Podcast
JUNE 14, 2019
Elizabeth Baron drove innovation forward at the Ford Motor Company since the ’90s, advancing XR technologies in the automotive industry. Elizabeth has been a true pioneer of virtual and augmented reality as the global lead for immersive realities, bringing together multiple disciplines throughout Ford Motor Company.
XR for Business Podcast
JUNE 14, 2019
Elizabeth Baron drove innovation forward at the Ford Motor Company since the ’90s, advancing XR technologies in the automotive industry. Elizabeth has been a true pioneer of virtual and augmented reality as the global lead for immersive realities, bringing together multiple disciplines throughout Ford Motor Company.
XR Today - Mixed Reality tag
NOVEMBER 8, 2022
BMW unveiled the new technology at the Web Summit in Lisbon earlier in November, leading to a location-independent driving experience with the company’s M2 coupe. The vehicle will merge with the physical and virtual world of the users. They may want to drive vehicles that they own in real life in the latest racing game”.
The Ghost Howls
JANUARY 25, 2022
We all know the Gartner hype cycle of emergent technologies: they are initially overhyped, then undervalued, and finally, they fulfill their potential and become popular and useful. No one still knows how to build the necessary technologies to make it happen. This is still the situation in this first part of 2022.
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