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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . That trend has been keenly anticipated by the VR/AR Global Summit. The VR/AR Global Summit is poised to bring together apps from different corners of the sector.

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XR Market Growth to Top $345.9bn by 2030, Report Shows

XR Today - Augmented Reality tag

Some of the largest takeaways from the report found that the augmented reality (AR) market had taken over 55 percent of global markets in 2021. However, virtual reality (VR) was set to grow from 2022 to 2030, with software making significant gains in the same period. North America would also lead global markets for the same period.

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The XR Week Peek (2021.12.13): Horizon Worlds is now in open beta, Among Us VR is coming, and more!

The Ghost Howls

The North-America-only limitation is quite a bummer for us Europeans, but honestly, as a developer, I understand the will of making an incremental deployment to be sure that everything works before expanding the product to many countries. Microsoft and Samsung may be partnering for an AR device.

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Our First Look At Microsoft HoloLens 2

VRScout

Integration with these popular AR tools could open up the headset to a massive community of independent creators who have flocked to the developer-friendly platforms. Like the first HoloLens the device also enables glasses wearers to simply slot the device in front of their spectacles (distinct advantage compared to Magic Leap).

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Apple is throwing rocket fuel on the AR space, and we think this will spark meaningful competition. This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The race has started.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

With all sorts of amazing future tech demos, PTC’s Executive VP of AR Products Mike Campbell understands how businesses might want to implement the most far-out features of XR technology right away. But he says there’s plenty AR can do perfectly right now that more industries should take advantage of.