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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

So I want to thank all the wonderful women that are part of our AR and VR community for what they do every day and I also wish them the best for their future. nReal adds hands tracking to its AR glasses. nReal is adding another important feature to its intriguing AR glasses. Yesterday it was International Women’s Day.

Video 201
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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. The post The Curious Relationship Between DVDs and VR appeared first on VR Playhouse Immersive Content for VR and AR.

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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

Amid the rise of emerging technologies, many companies have turned to virtual, augmented, and mixed reality (VR/AR/MR) solutions to initiate next-generational city planning. To discuss this further, XR Today is honoured to interview Paul Doherty, President and Chief Executive, The Digit Group , following the event.

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