Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus
Road to VR
SEPTEMBER 16, 2016
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.
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