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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Will Headworn AR Revenues Exceed $35 Billion by 2026?

ARVR

In that light, its appeal will lie in elegant integration with other Apple hardware and wearables. Beyond Apple’s speculative entrance, current players continue to define shifts in the headworn AR market. Magic Leap has meaningfully turned things around,” said Boland. Think of it like the iPhone 1?—?evolving

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The Second Coming of Augmented-Reality Glasses

ARVR

The Smart-Accessory Revolution A Pew Research Center survey conducted at the beginning of 2013 showed that only 51% of adults in the United States owned a smartphone, 6 years after the launch of the 1st-generation Apple iPhone. Virtual Reality: Do We Live In Our Brain’s Simulation Of The World?

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

Dispelling Common VR Myths and Misconceptions Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. The Park Playground’s Vindevogel adds that virtual reality will increasingly grow to become a part of our daily lives. “

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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7 investors discuss augmented reality and VR startup opportunities in 2020

TechCrunch VR

The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to take on Apple or Facebook on the hardware front. Tipatat Chennavasin, The Venture Reality Fund. On the hardware side, the ghost of Magic Leap’s formerly hyped glory still looms large.