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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The XR Week Peek (2020.06.23): StarWars: Squadron is a new AAA VR game, Apple announces ARKit4 and more!

The Ghost Howls

Apple announces ARKit 4, amongst new rumors of XR headsets. The story goes on telling that Apple VR headset had realistic visuals and sound, it was super-cool and probably we’ll see a release date of 2022/2023. More info (New rumors about Apple and XR) More info (Apple ARKit4). We all can’t wait. Other relevant news.

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Augmented reality’s half-decade of stagnation

TechCrunch VR

Remember Magic Leap? This week, I spent an hour or so playing around with the unreleased next-generation Magic Leap headset, all while discussing the augmented reality company’s wild ride with Magic Leap CEO Peggy Johnson and other members of their executive team. So, let’s talk about it.

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Magic Leap’s LEAP Con 2018 round-up: all the major announcements in only one place

The Ghost Howls

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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The Second Coming of Augmented-Reality Glasses

ARVR

Recent advances in computer hardwares and AI assistants are charting a path for AR devices to to re-emerge into a more technology-savvy generation. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S. adults (21%) regularly wear a smartwatch or a fitness tracker.

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The XR Week Peek (2020.06.29): Oculus kills the Go, Google buys North, and much more!

The Ghost Howls

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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