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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Moreover, the potential product uses the same font and house style as seen on Nreal branded hardware.

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The XR Week Peek (2023.05.30): Quest 3 preview, XR journalists invited to WWDC, and more!

The Ghost Howls

This will be a newsletter written on the road: I’ve prepared the material in Italy, I’m currently writing these words from the Frankfurt airport (Germany), I will keep writing on the plane across the ocean and I will finalize everything in Sunnyvale (California, USA). Meta really wants to fight Apple on his own territory.

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The XR Week Peek (2020.12.14): Facebook gets sued for alleged monopolization, Medal Of Honor is a mediocre game, and more!

The Ghost Howls

Facebook gets sued for monopolization in US and Germany. In Germany, instead, the legal action regards the mandatory Facebook login for Oculus Quest 2. Image by Respawn Entertainment). And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Top news of the week.

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info News worth a mention (Image by Meta) Meta CTO talks about the Quest 3 launch Andrew Bosworth has spoken about the launch of the Quest 3, stating that actually, Meta has not changed its plans for the launch because of the upcoming announcement of the Apple Vision Pro. But I hope this is going to happen relatively soon.

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How I got started with virtual reality (and you can, too)

The Ghost Howls

For who wasn’t doing AR at that time: Metaio had an amazing SDK for phone-based AR, but then it got acquired by Apple and it disappeared from the market. My suggestion to them is to start first of all to learn Unity and C#, or Unreal and C++. Massimiliano Ariani and me at the Learntec Event in Germany.

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IGS 2022 Miami: XR Today Expert Round Table

XR Today - Mixed Reality tag

The Jena, Germany-based firm has also collaborated with the Khronos Group and Metaverse Standards Forum along with some of the world’s top tech firms. It develops immersive experiences based on knowledge across verticals such as entertainment, tourism, culture, sports, and others. Currently, ExplodedView is iOS exclusive.

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