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Mixed Reality: The Future of Automotive?

XR Today - Mixed Reality tag

Industries like healthcare, engineering, and manufacturing are already taking advantage of MR. Notably, major automotive firms like BMW, Kia Motors, and Aston Martin are exploring the MR landscape to reap its benefits. The firm achieved its vehicle simulation showcase using advanced MR headsets from project partner Varjo.

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The Brighter Reality of Virtual Reality

ARVR

In one such visits I tried on a VR headset just to realize that such a powerful visualizer can effectively simulate unbelievably enchanting experiences that may be difficult to achieve in reality. Companies like Tesla and Google are heavily investing in self-driving cars that can completely reduce risks of accidents due to unsafe driving.

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What is Spatial Computing in simple terms?

XR Today - Mixed Reality tag

Tech giant Apple has even helped to generate new demand for spatial technology with its new Vision Pro headset. For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Interest in spatial systems is increasing rapidly right now.

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10 Augmented Reality Trends of 2022: A Vision of Immersion

ARVR

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. These enable developers to record video footage with AR metadata.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. ” I said, “have you ever played a real simulation race game?” What happens with you?”